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Embark on a Journey to SEO Success with Essential Technical SEO Tools

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In the vast realm of digital marketing, technical SEO holds immense power in establishing relevancy within search engines. It ensures that your website is properly crawled, indexed with the right keywords, and ultimately enhances your search engine rankings. To unlock the true potential of your SEO endeavors, equipping yourself with the right tools is paramount. Join me on this blog post as I unveil my handpicked selection of top-notch technical SEO tools that have revolutionized the path to SEO success. Let’s dive right in!

Screaming Frog

Screaming Frog is a powerful website crawler that provides in-depth insights into various technical aspects of your site. It helps you identify and address issues like broken links, duplicate content, missing meta tags, and more, allowing for efficient website optimization.

Screaming Frog stands out for its exceptional scanning speed and effortless data export capabilities, making it a go-to tool for efficient website analysis. With its lightning-fast crawling ability, it swiftly analyzes any website, ensuring a comprehensive evaluation of its technical aspects. Additionally, the tool’s seamless export feature allows you to effortlessly extract the collected data into CSV format for convenient review and analysis.

One of the key advantages of Screaming Frog is its usefulness in website restructuring and migrations. When undertaking such projects, it becomes crucial to establish proper redirect rules to ensure a smooth transition. Screaming Frog simplifies this process by exporting before and after urls in order to build accurate redirect rules. This capability saves significant time and effort, enabling a seamless website structure change or platform migration.

Structured Data Validation

Overall, Screaming Frog’s combination of speed, data export functionality, and its ability to facilitate website restructuring and migrations make it an indispensable tool for SEO professionals.

Google Search Console

Google Search Console is an invaluable tool provided by Google, offering valuable data and insights into your website’s performance in search results. It helps you monitor indexing status, identify indexing errors, view search analytics, and submit sitemaps, ensuring your website is optimized for optimal visibility.

In addition to its wide range of features, Google Search Console also plays a crucial role in helping me enhance clients’ website performance by identifying and addressing issues related to site speed through Core Web Vitals. Core Web Vitals are a set of specific metrics that measure various aspects of user experience, including loading speed, interactivity, and visual stability. By utilizing the Core Web Vitals report within Google Search Console, I gain valuable insights into how a website performs in these key areas and can take proactive measures to optimize its speed and overall user experience.

By utilizing the insights provided by Google Search Console’s Core Web Vitals report, I can proactively detect and address any site speed issues that might negatively impact user experience and search engine rankings. With its comprehensive data and user-friendly interface, Google Search Console is an essential tool for any website owner or SEO professional looking to enhance their website’s performance and ensure optimal visibility in search results.

Perfmatters is now our goto plugin in WordPress for optimizing site speed and load times, combined with our high-speed hosting offering with WPengine. is an all-in-one SEO testing and monitoring platform that allows you to track keyword rankings, analyze backlinks, conduct on-page optimization, and perform comprehensive website audits. It provides actionable insights to enhance your SEO strategy and improve your website’s overall performance.

My acquaintance with Nick Swan, the founder of, goes back approximately seven years when we crossed paths in a Brian Dean Backlinko Facebook group. We had both taken an SEO class and during our interactions, Nick shared his innovative idea with me. Over the years, I’ve witnessed how he has diligently developed and enhanced the platform. It has truly evolved into a powerful tool in the SEO landscape.

One of the standout features of that has captured my attention is its capability to conduct A/B testing for site changes. This functionality allows you to experiment with different page or site modifications and observe how they impact SEO rankings. It’s an invaluable tool for making data-driven decisions and optimizing your website for better search engine performance.

Seo Testing Ab Test

Additionally, offers a unique feature that has become increasingly crucial, especially with the removal of timeline annotations in Google Analytics’ new GA4. The ability to annotate changes on a timeline within the platform allows you to track and document modifications made to your website over time. This feature enables you to correlate SEO performance with specific changes, making it easier to identify the impact of your actions and refine your SEO strategies accordingly.

Nick’s dedication and the continuous improvement of have undoubtedly solidified its position as an essential tool in the SEO industry. 

Watch Podcast with Nick from Bullhorns & Bullseyes.

Play Video about Nick Swan


Ahrefs is a popular SEO toolset that offers a wide range of features, including backlink analysis, competitor research, keyword research, and rank tracking. With Ahrefs, you can uncover valuable insights about your competitors, identify link-building opportunities, and optimize your website for better search engine rankings.

When it comes to conducting comprehensive competitive analysis and comparing search rankings, Ahrefs proves to be an invaluable SEO tool. By utilizing Ahrefs’ robust suite of features, I can gain deeper insights into my clients’ competitors, allowing me to devise effective strategies to outrank them in search engine results. Ahrefs provides me with a comprehensive view of my clients’ competitors’ backlink profiles, helping me identify their most valuable and relevant sources of backlinks. This information allows me to uncover potential link-building opportunities and develop a stronger link-acquisition strategy to improve my clients’ website authority and visibility.

Additionally, Ahrefs’ rank tracking feature enables me to monitor and compare search rankings between my clients and their competitors, providing actionable data to fine-tune SEO efforts and gain a competitive edge in the online landscape. With Ahrefs as my go-to tool for competitive research, I can make well-informed decisions and implement effective SEO tactics to drive organic traffic and surpass my clients’ competitors in search engine rankings.

SEO PowerSuite Website Auditor

SEO PowerSuite’s Website Auditor is a comprehensive website auditing tool that helps you identify and fix technical SEO issues. It examines critical aspects like broken links, duplicate content, page load speed, and mobile-friendliness. With Website Auditor, you can improve your website’s overall health and performance.

In addition to its powerful website auditing capabilities, SEO PowerSuite’s Website Auditor offers a valuable tool known as the Visual Sitemap Generator. This feature allows me to visualize the structure and hierarchy of my website, providing a clear overview of how different pages and sections are interconnected. The Visual Sitemap tool not only helps me understand the overall organization of my website but also assists in identifying potential issues such as orphaned pages or excessive depth in the site architecture.

Visual Sitemap

By visually analyzing the sitemap created by SEO PowerSuite, I can make informed decisions about optimizing the website’s structure for better user experience and search engine crawling. With this tool at my disposal, I can ensure that search engines can easily navigate and understand the content on my website, contributing to improved indexing and ultimately enhancing its visibility in search results. SEO PowerSuite’s Red dots are broken links and the blue ones are redirects. Visual Sitemap Generator is a valuable asset in my SEO toolkit, allowing me to optimize website structure and improve overall search engine performance.

Microsoft Excel

While not explicitly an SEO tool, Microsoft Excel is a powerful tool for SEO professionals. It enables you to analyze and manipulate large amounts of data, perform keyword research, track rankings, and create custom reports. Excel’s versatility and data management capabilities make it an indispensable tool in the SEO toolkit.

Each of these tools brings unique features and functionalities to the table, catering to different aspects of technical SEO. Consider incorporating them into your SEO workflow to streamline processes, identify optimization opportunities, and propel your website’s visibility and success.

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Curtis Hays

Curtis Hays has been a digital consultant for many years, helping clients elevate their businesses. In 2014, he established Curtis Hays Consulting, which has since become a boutique search marketing agency - collideascope - to use his knowledge of business and technology to help companies expand their online presence. Curtis also cohosts the Bullhorns and Bullseyes Podcast with Tom Nixon, where they explore a broad range of marketing and advertising strategies.

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