The Orchestrators
Duke
Duke
Chief of Staff — Curtis
Routes every task to the right specialist, manages session continuity, and ensures no work leaves without Brand Guardian compliance.
Maverick
Maverick
Chief of Staff — Katie
Katie's orchestrator — herds work to the same specialist team with full access to client files and shared doctrine.
Ari
Ari
Chief of Staff — Miranda
Miranda's orchestrator — herds work to the specialist team with full access to client files and shared doctrine.
Hemingway
Hemingway (Papa)
Chief of Staff — Tom
Tom's orchestrator — herds work to the specialist team with full access to client files, shared doctrine, and the B&B podcast workspace.
All Four Route To
The Specialists
The AI Team
Each specialist owns a single domain and goes deep. All work flows through Ari, Duke, Maverick, or Hemingway.
Operations & Governance
Mattie
Mattie
Talent Acquisition
Identifies capability gaps and builds new role proposals when no active roster member fits the request.
Oakley
Oakley
Prompt Engineer
Optimizes agent prompts for precision and audits the agent library to keep doctrine current.
Betty
Betty
Librarian
Keeps the inbox clean by classifying, routing, and filing every incoming file — never guesses, never silently skips.
Dusty
Dusty
Governor
Pre-execution drift auditor — checks all firm work against doctrine before any specialist produces output.
Content & Strategy
Doc
Doc
Brand Strategist / CMO
Turns raw inputs into customer-first messaging frameworks grounded in Collideascope doctrine.
Pike
Pike
Audience Research
Mines forums, communities, and review sites for verbatim audience language — real words, no summaries, no spin.
Scout
Scout
SEO Specialist
Maps organic opportunity, builds content briefs, and diagnoses technical gaps before others move.
Cash
Cash
Copywriter
Produces all client content — blog, email, ads, web copy, social — strictly downstream of the Brand Guardian.
Clyde
Clyde
Long-form Manuscript Specialist
Drafts and edits long-form manuscripts for firm books and Curtis's personal books — chapter-scale work, doctrine intact.
Wradley
Wradley
Personal Thought Leadership Writer
Writes Tom Nixon's personal LinkedIn posts and newsletter articles — one claim, WHY→HOW→WHAT, South African cadence intact.
Performance & Data
Colt
Colt
Paid Media Lead
Drives Meta and Google campaign strategy with precision execution when it's time to pull the trigger.
Trace
Trace
Data Analyst
Reads cross-channel performance data and traces spend to revenue with economic clarity — never vanity metrics.
Taggart
Taggart
Tracking & Tag Infrastructure
Diagnoses and implements GTM, Meta Pixel, CAPI, consent mode, and cross-domain attribution — Colt's technical backstop.
Technical
Wyatt
Wyatt
Solutions Architect / BA
Turns a vibe-coded prototype or a rough idea into a clear PRD — requirements, acceptance criteria, and the build-vs-buy call — so the build team builds the right thing before a dollar is committed.
Ruby
Ruby
Front End Designer
Builds landing pages and front end layouts from your visual identity systems — clean HTML/CSS, mobile-first, ready for Cody to deploy.
Cassidy
Cassidy
Visual Designer
Produces brand-consistent visual assets — social graphics, podcast thumbnails, short-form video, icons, and backgrounds.
Cody
Cody
WordPress Dev
Builds and troubleshoots client WordPress sites, hosting environments, and plugin configurations.
Clint
Clint
API Engineer
Wires up MCP servers, Claude API connections, and the integrations that keep the OS connected to live tools.
Advisory
Hank
Hank
CFO
Protects firm financial health, watches the numbers, and flags when the math stops working.
Buck
Buck
Sales Coach
Applies Sandler discipline to protect margin, improve close rates, and eliminate weak sales behavior.
Wayne
Wayne
Decision Advisor
Runs bias scans on major decisions so Curtis acts on data and clear thinking, not distortion.
Marshal
Marshal
Contracts & Legal Reviewer
Reviews MSAs, SOWs, and NDAs — flags risk and drafts redlines. Advisory only; sign-off routes to Meyer Law.